Without Fig Leaf, Clothing Was Not Born.
After eating the Forbidden Fruit in the Garden of Eden, Eve become aware of her nakedness and hide herself with “Fig Leaf” clothes. It could be the beginning of “Clothing History”. What if there were no Fig Leaf? She might have hidden themselves with her hair. This work explores the possibilities of a “Hairism” world, which is different from the current world, by using “hair” to create a new object that compensates for the imperfection of nakedness.
2019
Concept Making / Creative Direction / Art Direction /
KIRIN
News Paper advertisement idea for KIRIN, Japanese beer brand. The holy beast, which is also a symbol of KIRIN "Ichibanshibori", is represented with an illustration like a cute dog waiting for the guardian's return. Beer is waiting, and beer is waiting. Got the prize "Award of Excellence" in 85th Mainichi Advertisement Design Award.
2018
Art Direction / Graphic Design / Advertisement
LOTTE ACUO Design Bottle
A specification that reveals a minimalist design that fits into offices and living spaces when the package exterior label is removed. Create 6 types of patterns by abstracting the ACUO logo and changing the way it is assembled. For fun until peeling, and a design that makes you want to collect and arrange.
2019
Art Direction / Graphic Design / Package Design
Nissin Reiwa Cup Noodle
The iconic ingredients and logo of the cup noodles look like an auspicious darling's face, A design celebrating the dawn of a new era, with the letters of the new era "Reiwa" on the front. The "three minutes of Reiwa" of the person who picked it up has a lively tone to make it a fun time.
2018
Art Direction / Graphic Design / Advertisement
TETRIS - Rebranding Project
Planning and art direction for TETRIS rebranding project. TETRIS in the future may become fashion, product, and food. With that possibility, we created a key visual. The first Tetris collaboration opened a bar called “TETRIS FAB BAR” at TOKYO DESIGN WEEK 2016, with TETRIS original cocktails and cushions. Also produced coasters and icing cookies.
2016
Art Direction / Graphic Design / Advertisement
Nissin Cup Noodle 47th
Developed a birthday memorial package for cup noodles, which celebrates its 47th anniversary this year. In the image of a fun birthday party, the noodles and ingredients jumped out of the cracker along with the logo.
2018
Art Direction / Package Design
Reiwa Campus Note Book
A visual like a calendar that starts on May 1st, expressing the start of a new era. By overlapping "turning", which is a common feature of notebooks and daily calendars, the design aims to create a slightly different experience than ordinary notebooks. Five kinds of happy motifs, such as sea bream, folding fan, plum, pine, and gourd, are also available.
2019
Art Direction / Graphic Design / Stationary
Nippon no Sakematsuri
Art direction and graphic design for poster advertisement of Japanese Sake Festival "Nippon no Sakematsuri". The graphics are designed to give you a feeling of having a tasty drink and relaxing your senses. Shooting with photographer Shinji Yagi was done with actually waving water to create an impression like being in liquor.
2017
Art Direction / Graphic Design
KIRIN and Glico - Brand Collaboration Book Design
Art direction, Book design, and design infographics for collaboration Book of KIRIN and Glico, titled "What Brand Collaboration Brings. - The Reason Why Gogo no Kocha x Pocky Continues for 4 years". Make the business book familiar to easier to pick up by making lively illustrations of familiar products.
2018
Art Direction / Book Design / Graphic Design
FEILER 70th Project
A 70th anniversary collaborative product development project for the German traditional craft woven chenille weave brand "FEILER". A new handkerchief collection, "Co-feiler", which was created by taking advantage of the chenille weave and colorful coloring that are the features of FEILER.
2018
Art Direction / Graphic Design / Advertisement
Chubu Centrair International Airport
Branding of FLIGHT OF DREAMS, a new commercial complex at Chubu International Airport, where the first Boeing 787, the ZA001, is located. The logo was developed with the image of an airplane flying over the sea, mountains, and city. Expressing the dynamism of flying around the sky in various parts of the world, it was raised in front of the entrance of the facility. Using this logo, we also designed a limited set of items that were sold in the facility.
2018
Art Direction / Graphic Design / Logo Design / Promotion
SHISUI PREMIUM OUTLET
The third floor expansion campaign for Shisui Premium Outlets. The rhythmical catchphrase "1, 2, 3, SHISUI!" Expresses the ease of access from the city center and the ease of buying by increasing the floor space. Created various graphics and web movies, such as posters attached to nearby stations and flags inside the facility.
2018
Art Direction / Graphic Design / Advertisement
Matsuya Ginza - Novelty of "Father's Day"
Idea and Design for Matsuya Ginza "Father's Day". A letter with a clue. "Letter With Window To Tell One's Feelings" The message is peeked through the window, "Thank you!", "Good Luck!". Write a word in the blank of the card and you will be able to make your original letter casually without being shy. It's novelty, not for sale, only for customers who purchase Father's Day Gifts.
2018
Art Direction / Graphic Design
Don't Call Me Baby - Celeina Ann
Art direction and design for Music Video "Don't Call Me Baby" by Celeina Ann. All scene is made by collaboration of papaer cutout animation with live action.
2017
Art Direction / Music Video
Time Leap - STRAIGHTENER
Planning and art direction for “Time Leap” music video of Straightener, the 20th anniversary. This is an airborne effect that feels like rover in space-time.
2018
Art Direction / Music Video